Friday, March 31, 2006

Your Website Is Beautiful - But Where Are The Profits?

Most new e-business owners realize they need a website that looks professional. But how elaborate do you need to be? How much energy, creativity and money should you invest so that visitors gasp, “Wow – what a beautiful website?”
Experienced business owners know: Your goal is to create a website that sells, not a site that wins the electronic version of Miss Universe. Most of the time you’ll want to win sales contests – not beauty contests.
Remember the commercial about the beer and the dog? A man sends his dog into the kitchen to get him a beer. We hear sounds of a refrigerator opening and a can opener humming...and then we hear lapping sounds. Oh no! The dog is drinking the beer!
Great commercial, right? Except ... can you remember the brand of beer?
And of course we’ve all seen that big pink battery-powered rabbit. But many viewers can’t remember the sponsor’s brand.
(1) Emphasize your marketing message.
Recently I heard a speaking professional say,...(Read More)

Tuesday, March 28, 2006

Superb Website Promotion Tips For Free

If you own a website, this article is a must read. I will give you some quality free tips to help you to gain a higher search engine position, a higher page rank and of course an increase in overall traffic.

In my opinion the following examples of website promotion are the best ways to obtain an increase in traffic to your website. I have a large number of websites and these free tips have helped me to make them a huge success. Out of all of the options that I mention by far the best is writing articles and this is likely to become a major form of website promotion in the future.

1. Pay per click advertising.
Pay per click advertising is becoming more and more popular with programs such as Google adwords reporting more and more people signing up to their service. I personally use pay per click however the costs are increasing each month as it like a form of auction. There are better ways of attracting visitors which are also free as you may read later. PPC is a way of getting your website on the right hand side of the search results in the sponsored results by you paying an advertising fee. You set the amount you are happy to pay per click and when somebody clicks on your ad, you have an extra visitor, however at a cost to you. It is important to remember not to spend more on the pay per click advertising than what you are likely to earn etc.

2. Writing articles.
Writing articles such as this one is a good way of promoting your website. (Read More)

Monday, March 27, 2006

Web Development: In Layman's Terms

Website development doesn't have to be a costly process. Many start-up online businesses end up paying big dollars for flashy page designs, when in reality, software packages and a solid knowledge of HTML can easily substitute.

Some online elements such as submission forms, can be downloaded from public sites. Most of these are included in software packages used to generate web sites. Users then 'customize' these versatile web elements (with titles, headings, etc) to create their own site content.

Simpler elements such as text styling and the grouping box borders known as 'tables' can be created by direct HTML commands. A basic knowledge of how these commands, or 'tags' work enables the user to post a decent collage of formatted text and...(Read More)

Purchasing a Website—Secrets That You Must Know Before You Delve Out Your Hard Earned Moola!

So, you're reading this because you’re interested in purchasing your very own website. Perhaps you’ve seen one that interests you or maybe you don’t have a clue what type of site you want. It honestly doesn’t matter which stage of the purchasing process you’re in because this article is your handy little guide that will keep you from getting had. In this article, we’ll discuss how to choose the right site from the beginning, how to research it, and much more. By following these proven steps, you will choose the right site and make an immediate return on your investment. So, sit back, relax, grab a cup of coffee or tea, roll up your sleeves and get ready to learn the low down on how to purchase a website.

1. Know What You Want. First and foremost, you must decide what it is that you want to accomplish with your site. In order to make this determination, ask yourself the following questions: Are you looking for a site that will generate substantial profit or one that you’ll own as a hobby? Are you looking for a site that will truly make a difference in the world? Are you looking for a site that targets a specific audience? Are you looking for a site that you can buy, improve and flip quickly for a profit? Are you looking for a site so that you can gain access to its domain name? In essence, whatever your goals are, you have to know what you want before you move on.
(Read More)