Tuesday, April 04, 2006

Top 10 Ways to Make Your Website Sell 24/7

I've spent more hours that I care to count attending networking functions, and I continue to be amazed at all the people I meet who don't have a website. Many entrepreneurs love what they do but hate marketing and selling themselves. A well-written website is one of the most effective tools at your disposal that will sell for you 24/7, provided you have written compelling copy for the site.

Here are ten ways to make your website your unpaid sales force:

1. Networking.
A website permits you to pass out your business card to thousands of potential clients and lets them know how to reach you and what you sell. If, in your sales copy, you tell your story of why you're in your business, write a bio that accurately reflects your voice and style for your site, and upload your photo, your potential customers will begin to get to know you, without having to meet them one-on-one. Nothing is more amazing to me that to walk into a networking event and have total strangers come up and begin a conversation with me as though we were long-lost friends. They think we are. Why? Because they've visited my website or read my email newsletter or blog to the extent they have begun to get to know me, like me, and respect me.

2. Make Business Information Available.
Help your customers find out more about you...(Read More)

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