Friday, March 24, 2006

Adwords, Adsense, SEO – Common Denominator, Keywords

If you have just put up a website, you probably all ready have heard words like: keywords, Google Adwords,GoogleAdsense, SEO. Adwords, Adsense, SEO have one thing in common – Keywords. How important are keywords? Very Important.

Google Adwords
Adwords, be it through Google, Miva, or any pay-per-click search engines, you need keywords. With Adwords, you create a three-line ad – 25 word title, with two 35 word lines of ad copy – then you create your keywords. To get the hits, you have to brainstorm for different keywords, that are different but relevant to your target audience. Sound easy? It’s not. It takes time, patience, constant tweaking, and hoping that the product you are selling is not already saturated -- to much competition, makes it a little more difficult for the novice to make a profit.

Google Adsense
Google Adsense is an advertising program created by Google, and which is beginning to be explored by other search engines, such as Yahoo and MSN – that allows you to put targeted ads on your website. If someone clicks on the ad, you earn a small amount of money. These ads are keyword driven and are relevant to your webpage or website.
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